Noémie: Buy New Furniture, Donate Your Old – All in One Place!
Noémie, a handcrafted French furniture e-commerce brand, seamlessly combines timeless customizable craftsmanship with a sustainable solution for old furniture disposal.
Role
UX/UI Designer
Industry
Furniture & E-commerce
Duration
8 weeks
Noémie, a luxury French furniture brand, sought to elevate its digital presence to better reflect its core values of timeless craftsmanship, sustainable practices, and personalized customer service. The challenge was to provide solutions for responsibly disposing of old furniture, offer designer assistance for new selecting pieces, and seamlessly blend these features with the brand’s luxurious identity and French heritage.
PROBLEM
Customers want furniture made from sustainable materials, personalized design consultations, and a hassle-free way to dispose of old furniture. The current shopping experience lacks an integrated solution that combines these needs in a smooth, user-friendly way.
SOLUTION
Noémie’s offers a flawless, intuitive experience, allowing customers to shop sustainable furniture, customize pieces to their preferences, access design consultations, and easily arrange for old furniture disposal through partnerships with local charities—all in one place.
TARGET AUDIENCE
Demographics: Affluent, environmentally-conscious individuals aged 30-50, typically homeowners or interior designers, with a focus on premium, eco-friendly products.
Psychographics: Customers who value craftsmanship, sustainability, and personalized design. They are looking for a hassle-free experience and prefer brands with social responsibility and a focus on quality.
PAIN POINTS
Difficulty finding high-quality, sustainable furniture options.
Need for personalized guidance to choose furniture that fits both style and function.
Uncertainty about how to dispose of old furniture responsibly.
USER PERSONA
USER JOURNEY MAP
COMPETITOR ANALISYS
FEATURE PRIORITIZATION
High Priority (Must-Have):
- Interactive Product Customization
- Product Browsing
- Design Consultation Booking
- Furniture Disposal Integration
- Sustainability Highlights
- Seamless Checkout
- Newsletter SubscriptionMedium Priority (Should-Have):
- Calendar of Events
- Customer Support IntegrationLow Priority (Nice-to-Have):
- 3D Visualization
UI DESIGN
Interactive Product Customization
Book a consultation with a designer
Furniture Disposal Integration with "Donate my furniture to a local charity" option at the checkout
Events Calendar
Smooth check out process
SITE MAP
USER FLOW
COLOUR PALETTE & TYPOGRAPHY
TESTING
CONCLUSION
This project was both exciting and challenging, especially in integrating the donation of old furniture option into the website. Balancing a seamless e-commerce experience with a user-friendly donation process required careful design and functionality considerations. Despite the challenges, the result is a modern, intuitive platform that not only showcases high-quality furniture but also encourages sustainability through donations.
Noémie, a luxury French furniture brand, sought to elevate its digital presence to better reflect its core values of timeless craftsmanship, sustainable practices, and personalized customer service. The challenge was to provide solutions for responsibly disposing of old furniture, offer designer assistance for new selecting pieces, and seamlessly blend these features with the brand’s luxurious identity and French heritage.
PROBLEM
Customers want furniture made from sustainable materials, personalized design consultations, and a hassle-free way to dispose of old furniture. The current shopping experience lacks an integrated solution that combines these needs in a smooth, user-friendly way.
SOLUTION
Noémie’s offers a flawless, intuitive experience, allowing customers to shop sustainable furniture, customize pieces to their preferences, access design consultations, and easily arrange for old furniture disposal through partnerships with local charities—all in one place.
TARGET AUDIENCE
Demographics: Affluent, environmentally-conscious individuals aged 30-50, typically homeowners or interior designers, with a focus on premium, eco-friendly products.
Psychographics: Customers who value craftsmanship, sustainability, and personalized design. They are looking for a hassle-free experience and prefer brands with social responsibility and a focus on quality.
PAIN POINTS
Difficulty finding high-quality, sustainable furniture options.
Need for personalized guidance to choose furniture that fits both style and function.
Uncertainty about how to dispose of old furniture responsibly.
USER PERSONA
USER JOURNEY MAP
COMPETITOR ANALISYS
FEATURE PRIORITIZATION
High Priority (Must-Have):
- Interactive Product Customization
- Product Browsing
- Design Consultation Booking
- Furniture Disposal Integration
- Sustainability Highlights
- Seamless Checkout
- Newsletter SubscriptionMedium Priority (Should-Have):
- Calendar of Events
- Customer Support IntegrationLow Priority (Nice-to-Have):
- 3D Visualization
UI DESIGN
Interactive Product Customization
Book a consultation with a designer
Furniture Disposal Integration with "Donate my furniture to a local charity" option at the checkout
Events Calendar
Smooth check out process
SITE MAP
USER FLOW
COLOUR PALETTE & TYPOGRAPHY
TESTING
CONCLUSION
This project was both exciting and challenging, especially in integrating the donation of old furniture option into the website. Balancing a seamless e-commerce experience with a user-friendly donation process required careful design and functionality considerations. Despite the challenges, the result is a modern, intuitive platform that not only showcases high-quality furniture but also encourages sustainability through donations.
